About Us

About Endurance Collective and Noa Deutsch

Two cyclists riding on a winding dirt road in a rocky, mountainous landscape with scattered trees under a clear blue sky.
Start

Big gains, for every body

They said a coaching business won't survive and bike fits will never be a real job. That was two decades ago, in 2006, yet here we are.

Start

The Beginning

Performance Training was founded by Noa Deutsch in Victoria, BC in the summer of 2006 and relocated to Vancouver, BC in May 2013. We specialize in endurance sports and are dedicated to helping you achieve your goals.

Performance Training  was rebranded to Endurance Collective in 2025.

Swimmer in a wetsuit and yellow swim cap doing a freestyle stroke in calm water with boats and hills in the background under a cloudy sky.
Cyclist in blue attire and white helmet leaning forward on a road bike climbing a sunny, tree-lined hill.
Work

What we do

We provide athletes of all ability levels and ages with a variety of sport science and coaching services, including customized training plans for cyclists, runners and triathletes, group sessions, education experiences, bike fitting, performance testing and sport nutrition consulting.

Some services are in person, others are location independent (virtual).

Who

who we work with

We work with those who want sound, professional, current and tested advice. Noa recognizes that high performance is first and foremost an attitude, not just an ability level, so if you want to do things right, you have come to the right place.

We love working collaboratively with others and have a vast network of physiotherapists, RMT’s, strength & conditioning specialists, sport MD's, bike shops, mental performance specialists, etc. We collaborate regularly to make sure the performance and health of the athletes we work with is optimized.

Two cyclists riding on a dirt road kicking up dust as a herd of cows blocks their path in a forested area.
The Founder

Noa's Story

Hi, I’m Noa. I am an endurance coach, exercise physiologist, biomechanist and sports nutritionist. I've been riding bikes for 30+ years. I used to race, not I just ride so I can do dumb rides at short notice.

Vancouver, BC is home, which I love for the endurance community, fantastic coffee, great food and unbeatable ocean and mountains combination. When I'm not working too much or riding my bike, I travel & take photos.

Cyclist in colorful jersey standing on a winding mountain road taking photos with a camera.
Black road bicycle parked on a gravel roadside with mountainous landscape and cloudy sky in the background.
Smiling woman in a cycling outfit sitting on wooden steps, holding a drink, with purple socks and a camera on the grass nearby.
Cyclist with a helmet standing on a gravel path next to a black bike and another bike lying on the ground with mountains in the background.
Female cyclist wearing a colorful jersey and helmet riding a black Cervelo road bike on a paved road beside a concrete barrier with green trees in the background.

I have been involved in competitive sport most of my life, starting as a swimmer at age 5. I enjoyed both swimming and running, but at age 11 my swimming coach told me I needed to choose one or the other. I have never been very good with choices like that, so I decided that adding cycling to the mix would be a great idea instead of picking just one sport… After only one training session with my new triathlon team, I knew I found the sport for me, although I continued to train with a track & field team as part of a national youth development program and run cross country through high school.

I won several elite junior national titles in triathlon and cycling, raced at an international level since I was 15 years old, taking part in European Youth Cup races, European Junior Championships, Mountain Running World championships and ITU pro races. I competed in hundreds of races, from sprint triathlons to Half Ironman triathlons, as well as national + international cycling & running events.

I began coaching as a 16 year old, helping my swimming coach at the time, who taught me many lessons about coaching. Her influence went beyond teaching me how to plan swim sessions, technique, etc. She taught me about work ethic, no excuses attitude, attention to detail and dedication. These lessons have shaped the way I approach working with athletes.

In December 2004, while attending university in New Zealand, I was diagnosed with Chronic Fatigue Syndrome and was forced to stop training and racing. I chose to cope by focusing on my studies, with a goal of dedicating my career to helping others achieve their athletic goals.

In 2005, I graduated with a sport coaching and science degree (Canterbury University/Christchurch College of education in Christchurch, NZ). My thesis measured the impact manipulating seat tube angle on athletes’ bikes has on VO2max, power output and threshold. Shortly after, I moved to Victoria BC and started Performance Training. My personal experience as an athlete with disordered eating, overtraining and chronic fatigue syndrome sparked an interest in sport nutrition, prompting me to further my education in the field & ability to help athletes. In 2009, I graduates with the prestigious & internationally recognized IOC post graduate diploma in sport nutrition.

I have been fortunate to gain valuable experience working with a variety of athletes as a coach, nutritionist and bike fitter. I have worked with absolute beginners to Olympians to anyone in between. I am passionate about excellence and helping ambitious, hard working athletes of all ability levels achieve their goals, whatever they are.

Cyclist riding on a gravel road next to an orange SUV with a bike mounted on its roof in a rocky, desert landscape.

Education

Canterbury University, Christchurch, NZ: Bachelor of Sport Coaching & Science, specializing in performance physiology & biomechanics (Bike fitting and physiology specific research thesis)

International Olympic Committee: Post Graduate Diploma in Sports Nutrition

NCCP Multisport modules

Certifications

NCCP triathlon competition certified

ISAK level I: International Society of the Advancement of Kinanthropometry

International Bike Fitting Institute (IBFI) - Level 3 certified

International School of Cycling Optimization (ISCO) certified - Level 1 + level 2

Cyclist in pink outfit and helmet standing on a tree stump with mountain range and forest in background, two bicycles nearby.

Experience

~20 years bike fitting experience, working with Olympians, national champions, professional athletes and athletes of all ability levels, including beginners and recreational cyclists

Thousands of bike fits performed since 2006 (an average of 600+ per year)

Experience fitting road, triathlon (short & long course), TT, gravel, cyclocross, MTB, track & tandem bikes!

Regional Triathlon Center coach – Vancouver, BC. Working with junior elite & provincial elite squad (2013)

Camosun College: Nutrition for sport & fitness lecturer (2011 & 2012)

Triathlon Canada senior squad technical swimming coach (winter 2011)

Former elite triathlete (Junior, ITU racing). Raced 100's of events of various distances in cycling, triathlon & running

28+ years coaching experience in various endurance sports, working with kids, juniors and age group levels coaching triathlon, cycling (fondo, crit/road racing) and all running events. Experience with all ability levels and ages!

Proven experience developing many athletes to sub 9 hours Ironman results, progressed athletes from 1st triathlon to ITU elite racing within less than a year, several athletes to multiple AG world championship medals, junior elite athletes in Vancouver, who represented Canada at various international ITU championships and 20+ athletes qualified for Kona

By the numbers

Nearly three decades working with athletes, 28+ years as a coach, 20+ years as a bike fitter and 17+ years as a sport nutritionist. Thousands of athletes supported. Countless goals achieved.

28+

Years working with athletes

Noa started as a coach in her teens, then bike fitting and sport nutrition in 2006 and 2009

8000+

Bike fits completed

Every fit session is as unique as the individual riding the bike

Countless

Athletes Coached

Always learning, aiming to help all athletes achieve their goals, whatever they may be

A few personal things

Cervelo R5, Ibis hakka, Specialized Roll, Bastion (soon)

Current Bikes

I had a lot of bikes over the years, but I tend to keep my bikes for a while and get the most from them.

Pizza

Favorite food

So many possibilities...

Home made waffles

favorite long ride fuel

Sweet of savory, these always hit the spot

3929m (Letras, Colombia)

Longest Climb

I rode Letras (80km of up) in 2019. Pro tip - 52/36 chainrings and a 30 cassette do not cut it.

British Properties

Favorite place to ride in vancouver

Climbing, sweeping descends, and lots of variety. It sucks don't ride there.